After Shutting eBay India, Flipkart Launches 2GUD Refurbished Goods Platform


Flipkart finally launched its new e-commerce platform for refurbished goods that it had revealed late last month, when CEO kalyan Krishnamurthy announced the shutdown of eBay India. Called 2GUD, it is the company’s first foray into the refurbined goods market – which it says is expected to be a $20 Billion (roughly Rs. 1,39,740 crores) market in 5-6 years.

The 2GUD platform will initially only stock refurbished smartphones, laptops, tablets, and electronic accessories, but In the coming days, Walmart-owned Flipkart will launch speakers, power banks, smart assistants, hair dryer, hair straightener, TV sets and other 400 product categories. Flipkart CEO Kalyan Krishnamurthy said with 2GUD, the e-commerce major has removed the trust deficit that exists in the refurbished goods market.

According to the new e-commerce portal, 2GUD sells only unused and returned products or used products which are restored to full functionality by professionals. Each product is certified and graded by experts at F1 Info Solutions and Services or other partners of Flipkart. All products are certified to be fully functional. 2GUD has been rolled out on mobile website initially and will be available on desktop soon. Flipkart is also coming out with a mobile app.

Due to complex processes, and missing assurance on the quality of products, The refurbished goods market has remained highly fragmented and unorganized despite its size. Unlike existing C2C (customer-to-customer) platforms, 2GUD offers an organized space devoid of regular buyer-seller interactions, which simplifies the process for both parties.

The products are divided into 5 types of refurbishing

  1. Unboxed like new: Unused with zero scratches. 12-month warranty.
  2. Refurbished superb: Minimally used with negligible scratches.
  3. Refurbished very good: Moderately used with minimal scratches.
  4. Refurbished good: Extensively used with visible scratches.
  5. Refurbished okay: Heavily used with significant scratches.

Flipkart says all products listed on this website goes through a rigorous 47-step quality check. For a mobile phone, for example, everything from its screens to batteries are tested. If any parts are found faulty, then the part is replaced and the phone is replaced to its full functionality. The company is also offering  3 to 12 – month warranty across product categories.

American e-commerce company eBay has sold to Flipkart in 2017. Flipkart had stopped accepting new orders from 14th August after which it was clear that it will launch a new portal soon.