Google Announces India Launch of Shopping, a New Search Experience


Google has unveiled Google Shopping, a dedicated search engine intended to provide an immersive and improved online shopping experience.

The new search experience is designed to surface offers from various retailers on products across various categories. It allows users to filter through offers, review prices from multiple retailers and find the products before directing them to merchant websites.

The new ‘Shopping Homepage’ is a made-to-browse webpage for shoppers to search across multiple product categories, and browse products from thousands of retailers. It has features like price drops and a collection of the most popular products on Google have been added. It will also be available as a Progressive Web App (PWA) for users with entry-level phones.

For retailers, the company will offer its ‘Merchant Center’ in Hindi, which will allow the sellers to list their products for Google Shopping, without paying for ad campaigns. India has over 400 million internet users. However, only one-third of these have shopped online. Google Shopping will be a connector between retailers and consumers, and the transaction and delivery of products will be handled by the merchant.

Surojit Chatterjee, VP -Product Management, Google said, “More than 40 million Indians are coming online every year, and search is an integral part of their online journey. From seasoned desktop shoppers to first-time users with entry-level smartphones, we hope this new shopping experience will make finding what people are looking for just a little bit easier.”

The “Shopping Tab” in Google Search will allow users to post queries in Hindi and English and show product lists, local store inventory and review prices from across multiple retailers. Finally, “Style Search” in Google Lens is an all-new visual approach to find products such as clothes, furniture and home decor by simply pointing the Lens app.

There are an estimated 58 million small and medium businesses (SMBs) in India, of which 35% are engaged in retail trade. However, a very small number of them have an online presence, this is a huge opportunity for retailers to surface their merchandise to the millions of online consumers. Google aims to support the entire retail ecosystem – from shopping sites and large retailers to small local shops, by giving them access to the tools, technology, and scale to thrive in the new digital economy.